In a move designed to transform national bicycle advocacy in this country, the Australian Cycling Promotion Foundation was officially launched last Friday in Brisbane.
Building on the bicycle industry’s highly respected Cycling Promotion Fund (CPF), which has invested well over $3m in federal advocacy since 2000, Chair of the Australian Cycling Promotion Foundation, Neelesh Mehta, said the new organisation will transform the way everyday cycling is presented to the public and key decision makers.
“The new Foundation will represent all cyclists in Australia and gives us a broader, more agile platform than we had under the CPF and will allow us to deliver more programs and to better advocate for and support the millions of Australians who would ride more often if it was easier and safer to do so,” Mr Mehta said.
“In addition to maintaining the strong relationships we have established across Federal Parliament and throughout the bicycling sector, we plan to step up and present cycling in new ways.
“Along with partners Hunting with Pixels, we have launched our first promotional video to portray the joy and benefits of cycling.
“We are also joining the World Cycling Alliance which is a global network of non-governmental organisations with a substantial interest in promoting cycling for cycling’s sake; this provides us with an even stronger base to advocate for cycling,” Mr Mehta added.
“33% of Australians cycle regularly for transport. This figure could increase to 66% of all Australians cycling for transport if conditions were better. So it is easy to see the size of the opportunity out there and, with a looming crisis of physical inactivity, we can do more” he said.
The new organisation has been enthusiastically welcomed and strongly endorsed by the Australian bicycle industry, with all long term members of the CPF signing up to the new Foundation.
The Australian Cycling Promotion Foundation Board comprises leaders from corporate Australia, local government and the bicycle industry.
“This combined expertise will ensure the Foundation maintains a constant focus on the economic, health, social and environmental benefits of more Australian’s cycling as we work together to make Australia a better place to ride a bicycle,” Mr Mehta said.
The announcement was made at the annual Cycling Luminaries Awards Dinner at the Gabba to an audience that included Queensland Minister for Main Roads and Road Safety, the Hon Mark Bailey, international and local VIPs, national and local industry executives and bicycle organisations.
The Australian Cycling Promotion Foundation will assume all aspects of CPF operations by 1st July with General Manager Peter Bourke and Government Relations Manager Stephen Hodge continuing to lead the Foundation. Well known industry figure, Phil Latz, assumes the role of Development Director for the Foundation.
Australian Cycling Promotion Foundation key facts:
Date of commencement of formal activities, 1st July 2017.
Shimano Australia Cycling Pty Ltd – Managing Director
Matt Bazzano is Managing Director of Shimano Australia Cycling, overseeing the cycling market for Shimano nationally. From 1998 until he assumed the role of Managing Director in 2009, he worked as a sales representative and account manager. Shimano provides product to around 95% of bicycle retailers across the country and employs 28 staff in cycling.
Prior to working for Shimano, Matt cycled internationally in France from 1988 to 1993. During this time he represented Australia at the 1990 Commonwealth Games in road cycling and participated in the 1989, 1990 and 1991 World Road Cycling Championships.
Neelesh Mehta FAICD
A director with a reputation for shaping the DNA of organisations in competitive landscapes, achieving game-changing profits.
An astute businessman who knows how to work with large organisations and high net worth founders/families in establishing more transparent and robust governance and operating procedures. Someone who excels at building brands and profits coupled with extensive expertise in Strategic and financial matters in Australia and Overseas.
Neelesh’s extensive governance, financial and management experience has also assisted many not-for-profit organisations through his long-term and active involvement as a board and committee member. His deep association with the cycling industry comes from running Bikecorp.
Adrian Smith BBus, FCPA, MAICD
Director Management Partners Australia
Adrian is a Fellow of CPA Australia, and Member of the Australian Institute of Company Directors and has significant financial, management, strategic and board experience to compliment his deep organisational development experience across a range of industries and business environments.
Adrian specialises in leadership and business thinking to drive business and organisational transformations, turnarounds, business optimisation and just plain operational excellence. Adrian has extensive Not for Profit experience.
Amanda Stevens BA (Hons) LLB, LLM
Lawyer, Executive Director
Amanda Stevens is a lawyer with over 17 years’ experience in private practice, with state and federal regulators and in local government she has held senior executive and non-executive positions and is currently the Executive Director of Strategy and Performance at the Victorian Building Authority.
Elected as a City of Port Phillip Councillor in November 2012, Amanda served three consecutive terms as Mayor finishing in 2015. During her time in local government Amanda was the Chair or non-executive director of a number of community organisations including Chair of South Melbourne Market, member of the Port Phillip Audit and Risk Committee and member of a community Arts Organisation Gas Works Arts Park; giving her a range of skills and experience in strategic problem solving.
Her local government role also gave her a strong appreciation for the transport, public realm and health and well-being benefits of cycling in the community. Amanda cycles to work regularly in Docklands in Melbourne.